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Successfully adapting winning strategies across channels / countries
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8 years of direct experience setting up and growing new businesses in US, Canada and Europe
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Business owner for Canadian mid-market delivery program targeting businesses with 8 to 50 employees - unique business model applying US best practices to local customer research (10 reports, $20 million revenue)
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Catalog only pilot to reduce time to market /investment - beat all its metrics and rolled out nation-wide after three months
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Combined sales quote / catalog merchandising process with shared competitor info created highly competitive pricing (won 50% of quotes) while safe-guarding margin (1% above target)
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Launched Staples European e-commerce business creating a scalable, internationalized web-platform allowing rapid roll out to new countries - now in 14 countries, 11 languages, 9 brands
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Joined Staples UK in its first year and helped grow it from 3 stores to over 40 in 4 years
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Card game publishing business start up focusing on using short print runs to try out games from brand new designers - successful pilot with 2 of first 4 games included in 2007 GAMES 100 list
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Ed Carter
Independent Consultant

CAMBRIDGE GAMES FACTORY
cambridgegames.com
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