BIG IDEAS
for small business
Business Insight

Extensive decision support
and data mining experience

  • In depth COGS reporting and analysis to support Staples highly successful COGS reduction initiatives in North America and Europe - both projects easily beat synergy savings targets
  • Product matching / best net cost analysis extended to overall supplier purchase forecast in order to maximize parity opportunity
  • Sales, Margin and Customer Profitability Reporting combining data from many sources to give customized 360-degree view of business trends and performance
  • Multi-country product sales and margin analysis included global cost comparisons, vendor rebates, competitor pricing, catalog performance, obsolescence, promotions, etc.
  • Foundational customer analysis for core product categories (e.g., Ink, Paper) and other aspects of customer behavior to help develop successful marketing strategies
  • Actionable customer insight analysis by switching focus from ‘What data do you want to see?’ to ‘What problem do you want to solve?’
  • Business / consumer sales allocation algorithm extended customer insight analysis to unidentified cash / credit transactions (~50% of marketing database)


Ed Carter
Independent Consultant
View Ed Carter's profile on LinkedIn

CAMBRIDGE GAMES FACTORY
cambridgegames.com