BIG IDEAS 
for developing your customer-base

• Business owner for "Corporate Advantage" national roll-out, with direct responsibility for merchandising, marketing, pricing, branding and website launch (10 Reports, $1m Marketing Budget)
• Combined sales quote / catalog merchandising process with shared competitor info created highly competitive pricing (won 50% of quotes) while safe-guarding margin (1% above target)
• Weekly customer profitability reviews to drive customer sales growth while maintaining gross margin targets
• Launch marketing for Staples Europe’s first website in Germany focusing on e-mail  capture via sweepstakes, etc. and building awareness for site launch (3 reports, $100K marketing)
• Business / consumer sales algorithm to split all product sales between customer groups - including cash transactions, etc. without identified customer data (previously believed to be impossible)
• Focused customer insight analysis on ‘What problem do you want to solve?’, instead of ‘What data do you want to see?’ to improve business relevance and actionability of results