BIG IDEAS
for understanding your business

• Scenario-Based Financial Planning Tool (Costs, Benefits, NPV and ROI) to compare different Project Roadmap approaches
• Sales, Margin and Customer Profitability Reporting combining data from many sources to give customized 360-degree view of business trends and performance
• ‘Slice’ model for customer analysis allowing structured reuse of queries, analysis templates, etc. as well as ‘Real-time’ data mining analysis by reducing drill down times from hours to minutes
• Access / VBA customer data profiling and testing tools to find and fix hundreds of issues with complex customer load
• $20M+ potential customer data integration benefits from improved marketing, simplified customer set-up, etc.
• One-time mapping of Enterprise customer hub to Marketing Database to estimate dupe rate and data quality improvements - methodology used as basis for final system integration
• SQL Recipe-Book for Customer List Pulls cutting processing time to ~30 minutes and enabling business users to run their own extracts